Ufone Takes on Lottery Fraudsters with Awareness TVC

Recently, with the evident of lottery and prize schemes by cellular firms, the lottery scams / prize scams hit their best ranks within the history. There are countless sorts of fraud/scams that continue surfacing in our surroundings each alternative day.



Fraudsters, initially, underwent a drag in establishing such illicit networks in Pakistan as a result of a undeniable fact that usage of credit cards was terribly restricted here. Branchless banking and balance sharing (for mobile accounts), however, solved the matter and also the illegal business of “prize scams” started gaining heights.

Here are few sorts of “Prize Schemes” scams used to entice innocents:

Benazir Income Support Prize
Car Prize from cellular firms
Car Prize from a multi national company
Cash prize from a firm in Middle East
Job Scams
And many additional, for example, check following SMS that was shared with ProPakistani simply today:

SUBCOM ENGINEERING Company Ko Jaga Darkar Hai Plot Ya Chat par mobile tower lagany k liye.
Aplication ki last date ten Aug
Cal:03454681665
Tahirraza797@yahoo.com

Other sorts of communication will be as following:

You have won a automotive prize from XYZ company. you're needed to contact this and this variety to say your prize.

When somebody contacts these scammers, they raise for money cash to be transferred through Easypaisa/UBL Omni or they raise for Mobile cards valuing Rs. 500, Rs. 1,000 or maybe additional.

Innocent souls transfer the funds/balance and expect hefty prizes, that never come back.

A lot has been written by the media, blogs and alternative communication channels to teach general public of those scammers. however naturally there was ton additional to be done by somebody to fully eliminate the matter. we tend to had suggested government, PTA during this case, to start out large awareness campaign to teach our countrymen of those fraudsters.

But Ufone has taken up the responsibility and came up with an awareness TVC that educates folks of those lottery fraudsters. TVC, that is wonderful in terms of what it communicates, has superclass execution.

Interestingly, the ad is created and developed by constant Ufone team that's best known for humor and hilarious ads, showing that they'll perform masterpiece in talky and heavy ads too.

This 1st of its series TVC will function an idea for alternative cellular firms who ought to initiate such awareness campaigns yet. After all, if they'll copy Shahar supply than what’s dangerous in copying one thing that is positive and might be useful and productive for customers.

Here is TVC, check yourself and share your feedback!